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Howard Helfant: Three Essential Marketing Tips


Howard Helfant works as a marketing consultant and venture capital investor helping many small businesses gain footholds in their various industries one step at a time. Helfant is the owner of his own small business that’s in the process of getting larger. A restaurant he opened is spreading franchise locations into several major US cities, including New York City and Florida. Howard Helfant tailors his marketing advice and principles to each of his clients, of course, but he finds himself returning to these three marketing tips repeatedly:

 Segment Your Message:

The Internet and social media allows companies to segment their marketing messages more readily than ever. Howard Helfant tells his clients often that they need to take advantage of this technology to craft marketing materials and messages to resonate with their target audience. Once a company has an idea of who their products and services will serve the most, they can target these markets specifically. 

 Use Social Media:

Social media can not only help companies target certain users on their vast networks, platforms like Facebook, Instagram, and Twitter also have huge treasure troves of people looking for the right products and services for them. Connect and respond to users on these platforms and a company can find many customers they wouldn’t otherwise find. 

 Professional Customer Service:

This goes from how employees interact with customers on an individual basis to how the company responds to bad press or reviews. Companies never do themselves any favors by trying to fight with reviewers online or by arguing with customers. Helfant always urges his clients to fix any problems customers have and try to bury negative reviews or press with positive experiences. 

Howard Helfant has helped many small and larger businesses find new clients and increase their revenue shares.

Also Read: Marketing and Business Management Expert Howard Helfant

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