Howard Helfant - Marketing Consultant

Howard Helfant works as a marketing consultant and venture capital investor helping many small businesses gain footholds in their various industries one step at a time. Helfant is the owner of his own small business that’s in the process of getting larger. A restaurant he opened is spreading franchise locations into several major US cities, including New York City and Florida. Howard Helfant tailors his marketing advice and principles to each of his clients, of course, but he finds himself returning to these three marketing tips repeatedly:   Segment Your Message: The Internet and social media allows companies to segment their marketing messages more readily than ever. Howard Helfant tells his clients often that they need to take advantage of this technology to craft marketing materials and messages to resonate with their target audience. Once a company has an idea of who their products and services will serve the most, they can target these markets specifically.    Use