Howard Helfant - Marketing Consultant

For most of his life, Howard Helfant has collected wines from different regions of the world. He appreciates the process that goes into identifying a good wine and preserving it for years. His private cellar boasts some quality wine – the results of years of research and sound investment decisions. If you decide to start a wine collection, it’s important to have a clear objective? Are you collecting for personal consumption, or as an investment strategy? The latter has become popular with many people, as good wine falls in the collector market segment of valuables such as art and vintage cars. Here are a few things to keep in mind: Some wines age well, others don’t The real fun is in seeing how the wine develops over time, which requires you to do some research on which ones have aging potential.  Invest in a proper cellar Wine requires delicate handling, which calls for a particular storage environment (a basement ). Cellars tend to be cool and humid