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Marketing and Business Management Expert Howard Helfant



Howard Helfant lifelong career in investing has taught him that venture capitalists may take on a great deal of risk with investments in unproven companies. But they may be motivated by the possibility of taking a controlling percentage over the company ownership and decisions, as well as their value. In this case, the venture capitalists in control provide not only financing but business model advice and marketing strategies to maximize the success of the endeavor.


Howard Helfant’s career in marketing and venture capital investing has revealed to him the importance of the business networks which both public and private capital investing creates for new firms. These networks help new businesses grow. As the networks expand, new and struggling startups may be identified and approached with financing possibilities, which in turn provide mentoring, marketing and the technical expertise to succeed. Howard Helfant world of venture capitalists is far different than those that existed in the first half of the twentieth century. At that time, much of the source of investment wealth was in the hands of wealthy individuals and families.

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