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Howard Helfant: Trophy Wines


Howard Helfant is a successful business consultant and sometime venture capital investor based in Miami, Florida. He is a 1980 graduate of Columbia University, where he received a Bachelor’s degree in marketing. He has been an independent consultant since 2011.

He collects wine as a hobby, although he says he doesn’t care for that word. “To me, ‘hobby’ implies something trivial,” he says. “I take this pretty seriously.” Some of the wine he buys is not intended for consumption; rather, he lets these wines appreciate in value, and then sells it at a profit. One prime example of this is a 1982 Lafite-Rothchild he bought for $41.00 back in 1982. “I didn’t know much of anything then, but my then-fiancée said it was a golden opportunity. She was right.” He sold that single bottle for $5,000 in 2012, a price increase of more than 12,000%.

“That was definitely the exception,” he says. “Most of the wine I buy, I expect to drink, sooner or later.” He says he usually shies away from what he calls “trophy” wines, because they tend to be over-hyped. “You can usually find equally magnificent wine for a lot less money. That’s always been my watchword: just buy those wines that you’ve actually tasted, and actually like.”

The fun in collecting wine, Howard Helfant goes on, is not so much in the purchasing, but in everything that leads up to it. “So, do the research. Ask the questions. Do the tasting. Then, when you finally get around to pouring a glass, you’ll enjoy it that much more.”

Read more about Howard Helfant at here: http://howardhelfant.brandyourself.com/

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